July 9

Where do I begin?


Where do I begin? This is often the first question asked by a new podcaster (and old ones looking to start a new brand). This question usually paralyzes someone looking to start a show. They’ll look at other shows, see 4 years of growth and think, “I have no idea how to replicate it.” Or, “Who would listen to me? I am not an expert.” This resistance is completely normal, but it isn’t an excuse for procrastinating. In this episode, I talk about the 5 or 6 years of talking myself out of starting this show because I want you to know that is a common reason people never begin. It is the first hurdle to building a great show.

This episode’s recommended resource: The War of Art by Steven Pressfield – amzn.to/3yDxjO6


Speaker 1 ([00:00]):

Welcome to Podcasting and Platforms. Where do I begin? I’m going to be honest with you. I have no idea. So the Podcasting and Platforms idea is something that I have been thinking about in my head for six years, seven years. And it is one of those things that I’ve always talked myself out of for so many reasons. And I’ll give you the reasons that I told myself after I tell you the real reason, the real reason is that I didn’t think anybody would want to listen to me. Who am I, that anyone would want to learn podcasting from? And over the last couple of years, I’ve had some great mentors and friends kind of point out to me. And this is I think, something that will happen to you, point out to me that I get asked to lunch a couple times a month by people wanting to learn how to podcast and that’s gone on since 2013.

Speaker 1 ([01:06]):

I am a paid podcast consultant by the leaders and legends podcast. I run a podcasting network called the We Are Libertarians Podcast Network with 13 different shows. That’s built a great community that has 5 million downloads. I’m a co-host on the Patdown podcast with, you know, over 50,000 listeners a week. I work for a nationally syndicated radio show and produce their podcast. And I’ve uploaded 18,000 of those shows like at a certain, my friend, Robert, my friend, Ryan, Ripley of the agile for humans podcast, my friend Tricia, and my fiance Reagan are all like, what are you talking about? Why wouldn’t people want to listen to you? I still don’t totally believe that, but here I am. And you will, you will always try to talk yourself out of it and do kind of what I’ve been doing, which is okay, I’m going to start this.

Speaker 1 ([02:12]):

I’m going to think of a name. I’ll get a logo, I’ll start the website. I’ll start looking at all the technology. I’ll start looking at what other people are doing. Oh, wow. This website’s really nice. Holy cow, this webinar is great and I need to buy these. I can’t start until I buy this $750 course, watch it completely. And then I can begin. And oh, by the way, I’ll never watch that course because if I finish the course, then I have to begin. So I am sitting here in front of you without a plan for this. And I am a prep hog. When I sit down to the Chris Spangle show, I have a plan like I have a 16 page outline for what we’re going to do. I’ve thought about that plan in my head. And I am winging it, which is very uncomfortable for me in this episode because I want this to be really polished and professional.

Speaker 1 ([03:08]):

And I’ve just got to put my voice to tape, to be honest with you to get started and release this and put this out there. Because if I don’t do that and don’t force myself to have the deadline and get the ball rolling, I’m never going to do it. So I think the first thing that every podcast or potential podcast or needs to know is that you will always have that resistance. There will always be in the back of your mind. Why would anybody want to listen to me? Why am I an expert on this thing? Well, you’re an expert on it because you’re super nerdy about it. And you talk about it all the time. God help you. If you are out at a cocktail party or we’re at a family function, and you asked me about podcasting, like I’m known for my libertarian podcast.

Speaker 1 ([04:00]):

And I just am like, politics is just so ugly now that I’m like, okay, great. You like that guy. All right, cool. But if you asked me about podcasting, you better buckle up for like two hours because I love this. I love, I have always loved audio. I’ve always loved radio. I have always loved podcasting. You can go check out a little bit about my story on the about page on podcastingandplatforms.com. I love doing this. I’m nerdy about it. And there’s a thing that you’re nerdy about that you drive your spouse crazy with, or that your family is tired of hearing about, or the thing that you spend a little too much money on that if you just do it, if you just start a podcast, you may get, let’s say 50 listeners, you may get 5,000 listeners. You may get 5 million listeners and build a great community around that thing because other people are nerdy about it too.

Speaker 1 ([05:03]):

And they’re looking for other people that are excited about this hobby or this idea, or this organization, or this brand like that. People don’t go out and walk out their front door anymore to find community. They get online and find things where they can connect with people around a certain thing. And we’ve seen this, We Are Libertarians Podcast Network, you know, we’ve, we’ve done this for 10 years now. We’ve had a hundred different co-hosts. We’ve had 25 different shows on the network. We are flying in 30, 40 people to a pool party, just a social hang with all the co-hosts and all the people that contribute to it. And some of our top patrons. And we’re going to have a great time and it’s going to be a community building thing because it makes up the bulk of my friendships. Now it’s how I met my fiance.

Speaker 1 ([05:58]):

And so podcasting is not just about content marketing and, you know, audio who is now going to take over video and writing in the content marketing space. And this is how you can build a funnel to build your own business. There is some of that. There is some truth to that, but at the end of the day, it’s really building a community of like-minded people where you can build friendships and relationships that will enrich your life. And I want to do this podcast because I want to find other people that are nerdy about podcasts and our nerdy about building a podcast. Or I want to learn about building a podcast, but they don’t know how or people that have a podcast, but they’re stuck at a certain step or my experience over 20 years of radio and podcasting and video editing and building TV shows.

Speaker 1 ([06:53]):

And like, I’ve just been pushed by my friends and family to look at the career that I’ve had. And, and they’ve said, you’re dumb if you don’t do it, this quit resisting doing this. And it kind of has pushed me to not, not just that, but also because I want to find a way to make revenue with this because I’ve got a wedding to pay for. Now, I’ve got a future step-daughter that we have, have to pay for. We want to buy a house. I’m currently in a luxury apartment on the south side of Indianapolis, and we’d like to buy a house and Lord knows home prices are expanding. So what I’m going to do with podcasting and platforms is recording weekly. What’s happening in this new business of mine and this new podcast, and I’m going to take you, step-by-step on how I’m building it, where I’m starting.

Speaker 1 ([07:50]):

What am I thinking? I want to take you behind the scenes. Like, is this going to be a, I’d love to do this as a storytelling podcast. Like not just sit here and have a conversation with you like this, but have conversations with other people, maybe make sense of music. Have it sound really cool. All right. Well, what would it take for me to do that? And then I’m going to put that to tape. So you can hear me think that through, talk to the vendors. And we’re going to start at the beginning. How do you come up with a name? What’s the first thing you do? Do you start the website? Do you find the podcast host? Do you buy the equipment? Should you get a logo? What do you do? So the first few weeks we’re going to kind of be going through the, the 18 questions that I think everybody needs to ask themselves selves before they start a podcast.

Speaker 1 ([08:39]):

And the first one is where do I begin? Because you, if you were listening to this, probably have an idea in your head for a podcast that you’ve had for years thinking who will listen to me, why should I do this? I don’t even know where to begin. I’ve looked into it and there’s a million different options, and it’s all super confusing. And I’ve bought these courses and I’ve done this or that. And I want you to know that’s completely normal. That is what every single other person does. And the next step is blowing a lot of money on equipment. Don’t do that. So, all right. So that’s the, that’s the F the second step is don’t spend money yet. Let’s think through some things before we get into this. So that is what the next few episodes will be, is thinking through before we launch.

Speaker 1 ([09:37]):

Now, I will say I have built the podcast feed. I do have a logo. I do have a website. I do have an email newsletter that you can sign up for@podcastingandplatforms.com. I have done some things ahead of time to set the table here. And the reason is that to get you out there in the world, to the sound of my voice, I had to do that to get you in to this place. So forgive me there, there are some things that I have worked ahead on, but I don’t worry. I will go through that stuff once it’s time for you and your podcast journey to get to that stage, I will walk you through that. But the first question you’ve got to answer is why, where do I begin? And the place that you begin is knowing that resistance is completely normal. It doesn’t matter if you have no clue how to do a podcast at all, if you are 20 years into your podcasting career or, well, 15 years, cause it didn’t exist 20 years ago, it resistance is totally normal.

Speaker 1 ([10:47]):

And the resource that I would recommend for this is the, the war of art by Steven Pressfield, where he talks a lot about resistance. It’s a short book, great audio book, too, that you can work through your resistance and think about your artist’s journey and how you can fight through that. And you can get that in the show notes, make sure you go check that out, make sure you also subscribe to this podcast, subscribe at podcastingandplatforms.com to the email newsletter. And let’s walk on this journey together and hopefully you get something out of my journey and building this podcast. As you take a look over my shoulder, thank you. And we will see you again next week. I’ve decided this is a weekly podcast. And we’ll, we’ll, we’ll, we’ll answer frequency down the road, but for now I’m going to do this weekly. So please check it out and make sure you spread the word really. I mean, that’s like the most important thing is Stitcher put out a survey and basically found that the number one way that people got into podcasts was their friends recommended it to them. So if you have a friend that is thinking about building a podcast or a brand or a media brand, then please spread the word, tell them about this show. All right, that’s enough shameless, self promotion. Thank you for listening. And we will see you again next week.


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