Five Pros and Three Cons for Using Video on Your Podcast

Audio podcasts are fairly cheap and easy to produce, but the video adds a lot of complexity. Is it worth it? In this episode, I'll discuss the pros and cons of adding video to your podcasting.

Pros

1. Social Media is your main marketing channel, and they’ve prioritized video.

2. It expands the reach of your podcast through search.

3. People that don’t listen to podcasts might see it on YouTube, Facebook, or LinkedIn video.

4. A video promo through TikTok or Reels is more eye-catching than a Headliner-style video. This allows you to quickly communicate your show's main idea to people who may never listen.

5. Reach podcasts around the globe. [https://www.statista.com/statistics/1320447/poland-platforms-for-podcast-listening/?utm\_source=podnews.net&utm\_medium=email&utm\_campaign=podnews.net:2022-10-11]

Cons

1. Expense.

2. Difficulty

3. It takes more time. Not just the production but editing and distribution.

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