Chris Spangle explains why every business needs a podcast as part of its content marketing plan.

1. Land meetings with potential clients you might not otherwise have an opportunity to meet.

2. Build a relationship with potential customers and existing clients in a more intimate medium - It’s more personal than videos or written blogs.

3. Easily break down the complexities of your industry in a fun way

4. Cheap content marketing! - How much does a slick video cost that 150 people will watch on YouTube? 

5. Build authority in your space.

6. Develop your presentation skills.

7. Build a community! 

8. Build online traffic.

9. Use niche interests to talk to the right people.

10. Character-based marketing is more effective than the old model of advertising. 

Video - https://youtu.be/nNjc7ib2qxE

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